DDH

Custom Video Layout for Facebook

Bryan Burch — Tue, 13 Apr 2010 00:50:06 +0000

We recently posted a custom Facebook layout for one of our clients . This is a video page and it is very basic but she wanted to stream her video and add some custom graphics . Leslie Campione is a Republican candidate for Lake County Commissioner, District 4 in Florida . Very simple page but effective .

Why does Steve Jobs hate Adobe

Bryan Burch — Tue, 13 Apr 2010 00:07:23 +0000

Many people have asked me why do I think the IPhone and Ipad are doomed . Well 2 words come to mind , Steve Jobs . The next logical question is why does Stevie boy hate Adobe . Well that is easy to explain .

Back in the 80’s and through most of the 90’s Apple was the leading artistic design computer system . Most graphic artist and audio recording studios used Mac , it was just a better platform for handling that type of media . PC was more of a business machine for the first 20 years . Much of the primary software was not even available in the PC versions . Fast forward to around the early 2000’s and by now PC’s were faster , processed information better and the gap was narrowing . Software manufactures like Adobe saw that more plug ins for the software were being written for PC based platforms instead of the old guard the Apple Mac .

Today , studios are switching to the PC versions of the software like HD Protools because of the I7 Intel processor and the ability to have 24gigs of ram or more with the new PC 64bit platform . The majority of plug ins being written for these software companies are pc based and Mac is a secondary company in the world of media arts .

One thing has proven true in the tech field , either keep innovating or get push aside . Ask yourself this , why would Apple run Intel chips and allow windows on their machines if it wasn’t a better platform . Would Chevy ever put a Nissan engine in a Corvette?

The Iphone and Ipad are already outdated . The Ipad has no usb ports and if you want to load music you need his software like Itunes ….which is nuts . Also if you are a developer of those apps that Apple is so proud of , read the fine print about 3^rd party software .

Neofonie is a small German company of 180 employees . They are coming out with the WePad . This has usb ports and you can just load your music right in without proprietary software . It also uses the same operating system as the Google phone , Android which means that it will use the Adobe Flash Player . While this more than likely will not doom the Ipad , it will the first nick in the armor along with Google Phone , Blackberry and others that are still moving forward and giving the consumers what they want .

Social networking experts , really ?

Bryan Burch — Wed, 31 Mar 2010 14:38:18 +0000

I was talking to a new client of mine about her Facebook business page. She had another company do some of work already but there was a problem. It seems that she was banned from Facebook for a few days for aggressive recruiting (a nice way of saying spam) of fans for here page. Well this is why she is with our company now.
There are many social networks out there and they are a great tool for business and for networking but there are rules. Here in the Orlando and central Florida area, there has been a boom in companies that claim the title of “Expert” when it comes to social networks. Unfortunately their clients find out the hard way that the “Expert” didn’t know as much as they thought they did or just didn’t care.
Just like the MySpace crowd, a lot of people claimed to be developers but just look at the failure rate of most advertising campaigns. Just because you have 8 zillion subscribers doesn’t mean that they will translate into sales or traffic. Quality of the contacts is more important than the quantity.

State of the Tech Industry of Central Florida

Bryan Burch — Wed, 31 Mar 2010 14:30:22 +0000

For those of us in the Orlando area including Lake County, Orange, Seminole, Volusia and Marion, the market is slim. The need of an online presence is very crucial in today’s market but all that glitters is not gold. Because of the down turn in the economy people, companies and political campaigns are looking for ways to cut cost. Be aware that when you hire inexperienced Internet staff your goals may be compromised and your costs could go even higher than you originally estimated. The old saying that “You get what you paid for” does apply to today’s tech market. Professionals are updating their education on a daily basis and understand all the latest trends and how they affect the industry. Techniques that I used 2 years ago would be almost useless today. For example: 13 years ago key words and meta tags ruled the search engine landscape and now they are almost completely obsolete. So if you are planning on hiring someone to help you with your online presence, hire a pro. It will cost a few dollars more but the ROI will be well worth it.

How to take good photos indoors

Bryan Burch — Tue, 02 Mar 2010 06:32:50 +0000

Well one of the things I see most with home photos is the people either look like an Oompa Loompa / a cast member of the Jersey Shore or they look like a Smurf . This almost always accurs when you are shooting a photo indoors . The reason is called White Balance and as that implies you are not balanced .

Without going into a bunch of tech talk , here are a few tips if you are shooting indoors with a digital camera

1) Try to use 1 type of light source , if using lamps … close the blinds to the windows .

2) Try to turn off any light that is not being used to light the subject

3) TURN OFF THE TV !! This gives you a mixed heat light source

4) Turn off all Fluorescent lights

5) Try setting the WB (White Balance) to Tungsten in the camera settings and take a few test shots . You may have to set your compensation value to –1,2,3 or +1,2,3

Media Design Concepts

Bryan Burch — Wed, 24 Feb 2010 06:29:06 +0000

My first job interview at a radio station lasted all of 10 seconds. That’s how long it took for the Program Director to know if I was right for the station. My demo tape was the standard 3 minutes long, he listened for 10 seconds. He would later explain that in the end, it’s not about the quantity on the tape but the quality.

When it comes to web design, some designers tend to over complicate things. Keeping your designs very simple and lightweight is a must for effective communication of your message. Many times I have been to a creative site with stunning programming but I couldn’t tell you what product or service they were trying to sell.

The attention span of the consuming public seems to be shrinking almost on a daily basis. Just take a look at the most successful viral videos. Most are under 30 seconds and a good portion of those are under 10 seconds.

Lastly don’t reinvent the wheel. If you want to see the power of simple you have to look no further than Google. One look at the landing page should give any clutter junkie pause. Remember that K.I.S.S is not just a rock band but is also a designer’s prime directive.

Political Digital Media –

Bryan Burch — Tue, 23 Feb 2010 21:12:17 +0000

In the past few years we have seen an explosion of interest in Social Networking and Digital Media. Many are still trying to adjust to this ever-changing media landscape. The adjustments by many of the old guard in the political landscape have been nothing less than brutal to watch. Gone are the days of saying things that take months or years to become public knowledge. Now when you say something on the trail, at a ballgame or in your car it will more than likely be posted somewhere like YouTube, Facebook or Twitter.

On the other hand, we have seen many campaigns capitalize on the new information age. The most efficient use of internet marketing for political campaigns was evident in the 2008 campaign machine for Barack Obama. His use of the social and viral media was nothing less than stunning in its execution.

Who will own the Social Media landscape for the coming 2010 mid term elections? Many have pointed to some of the Tea Party candidates such as Ron Paul as potential heirs. One thing is for certain, we will see a flood of money thrown at this campaign but that doesn’t guarantee victory. These candidates will need very skilled social media producers, which in many cases are in short supply. It will be interesting to say the least.

SEO: No such thing as free or cheap rankings

Bryan Burch — Tue, 23 Feb 2010 06:38:01 +0000

With the down turn in the economy, Search Engine Optimization or SEO has entered a strange and dark time. There has been a trend to get things done cheap.We have all heard the “my nephew did my website” horror stories. But what maybe worse is the flood of companies that promise “great rankings” within a couple of weeks for a small 1-time fee. This is a lie, sort of. While it is possible to get good rankings very quickly, it does come at a price. That price could be getting banned from search engines. Many of these companies use Black Hat SEO methods. Meaning they are using techniques that Google, Yahoo and others consider Spam or illegal. Is it worth it … NO!
SEO is a full time and ongoing process. Quality, legitimate search engine rankings take time. Do not use Link Farms! Quality inbound or backlinks from other sites is one of the main items that search engines use when ranking your page. Also search engines want to see updated content. If you update your content at least once a week, it tells the search engine that you are a viable site. Proper HTML tags are important. Make sure that you take the time to review the newest protocols for HTML and XHTML.