In the past few years we have seen an explosion of interest in Social Networking and Digital Media. Many are still trying to adjust to this ever-changing media landscape. The adjustments by many of the old guard in the political landscape have been nothing less than brutal to watch. Gone are the days of saying things that take months or years to become public knowledge. Now when you say something on the trail, at a ballgame or in your car it will more than likely be posted somewhere like YouTube, Facebook or Twitter. 

   On the other hand, we have seen many campaigns capitalize on the new information age. The most efficient use of internet marketing for political campaigns was evident in the 2008 campaign machine for Barack Obama. His use of the social and viral media was nothing less than stunning in its execution.

   Who will own the Social Media landscape for the coming 2010 mid term elections? Many have pointed to some of the Tea Party candidates such as Ron Paul as potential heirs. One thing is for certain, we will see a flood of money thrown at this campaign but that doesn’t guarantee victory. These candidates will need very skilled social media producers, which in many cases are in short supply. It will be interesting to say the least.