My first job interview at a radio station lasted all of 10 seconds. That’s how long it took for the Program Director to know if I was right for the station. My demo tape was the standard 3 minutes long, he listened for 10 seconds. He would later explain that in the end, it’s not about the quantity on the tape but the quality.

     When it comes to web design, some designers tend to over complicate things. Keeping your designs very simple and lightweight is a must for effective communication of your message. Many times I have been to a creative site with stunning programming but I couldn’t tell you what product or service they were trying to sell.

     The attention span of the consuming public seems to be shrinking almost on a daily basis. Just take a look at the most successful viral videos. Most are under 30 seconds and a good portion of those are under 10 seconds.

     Lastly don’t reinvent the wheel. If you want to see the power of simple you have to look no further than Google. One look at the landing page should give any clutter junkie pause. Remember that K.I.S.S is not just a rock band but is also a designer’s prime directive.