For those of us in the Orlando area including Lake County, Orange, Seminole, Volusia and Marion, the market is slim. The need of an online presence is very crucial in today’s market but all that glitters is not gold. Because of the down turn in the economy people, companies and political campaigns are looking for ways to cut cost. Be aware that when you hire inexperienced Internet staff your goals may be compromised and your costs could go even higher than you originally estimated. The old saying that “You get what you paid for” does apply to today’s tech market. Professionals are updating their education on a daily basis and understand all the latest trends and how they affect the industry. Techniques that I used 2 years ago would be almost useless today. For example: 13 years ago key words and meta tags ruled the search engine landscape and now they are almost completely obsolete. So if you are planning on hiring someone to help you with your online presence, hire a pro. It will cost a few dollars more but the ROI will be well worth it.